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ADVANTAGES OF ADVERTISING ON GVIN.com
Interactivity, the main characteristic of the internet, offers advertisers many opportunities. It is possible to precisely measure the direct impact of the advertisement by tracking the number of visitors to the website.
The internet offers a whole range of highly differentiated web pages, enabling precise contextual targeting, and advanced technical solutions, while also allowing advertisers real-time campaign management capabilities.
GVIN.com offers advertisers:
- Exposure to Slovene business leaders. GVIN.com is a subscription site intended for the business public. Statistics show that most of the subscribers are in management and financial departments;
- Constant visits to the web pages. GVIN.com is a subscription web service that contains information the subscribers use for their businesses. The useful value of GVIN.com ensures constant visits from subscribers;
- Exposure to large companies. Many subscribers (a good 47%) come from large companies. That means powerful potential business partners with a lot of purchasing power.
See more statistics on:
ADVERTISING FORMS
GVIN.com offers entry pages (www.gvin.com) with the following forms of advertising:
Fixed price: The advertiser defines a time period during which the ad should run. If there are a number of advertisers, the system randomly chooses a new ad each time it refreshes.
Clicking on the ad opens a new browser window with the advertiser’s website.
Ads may be in JPG, GIF, or Macromedia Flash format.
The greatest permitted ad size of 468 X 60 is 17 KB, and of 120 X 60 is 12 KB.
Send us the ads by e-mail to marketing@bisnode.si at least one working day before the ad should begin to run.
Advertising in the monthly electronic newsletter to GVIN.com users:
| Ad size in pixels |
Position |
Base users |
| 468 x 60 |
Lower center |
GVIN.com |
Your ad will be published in the lower part of the user newsletter. Clicking on the ad opens a new browser window with the advertiser’s website. Ads may be in JPG, GIF, not Macromedia Flash format. The biggest permitted ad of 468 X 60 is 17 KB.
How to Order
To order or for further information regarding advertising on GVIN.com, please contact the marketing department:
Bisnode, d. o. o.
Phone: +386 (0)1 620 2700
E-mail: marketing@bisnode.si
ABOUT COMPANIES THAT SUBSCRIBE TO GVIN.com
The source of information for the analysis of subscribers’ companies is the information that the subscribers gave us when they registered. The statistics show that:
- The greatest number of subscribers come from large companies, followed by small companies and finally medium-sized companies,
- The majority of subscribers’ companies are in the central region of Slovenia (51.56%),
- Subscribers’ companies primarily handle real estate, renting, and business activities, manufacturing, and retail.
(For the analysis, one unit is one company.)
Subscribers’ company size
The assessment of company size is created on the basis of the regulations in the Companies Act. The company size information comes from public sources (AJPES: the Agency of the Republic of Slovenia for Public Legal Records and Related Services).
| Company Size |
Percentage |
| Small |
33% |
| Medium |
19% |
| Large |
47% |
| Other |
1% |
The Five Most Common Activities of Subscribers’ Companies
The main activity of the company is used in the analysis. This is the activity that the company defined when it registered. The categories of activities are created on the basis of the Standard Classification of Activities (SKD) used by the Statistical Office of the Republic of Slovenia.
The iCard database is the source of this information.
| Basic activities by SKD category |
Percentage |
| Real estate, renting, business activities |
23 % |
| Manufacturing |
23 % |
| Wholesale, retail; repairs of motor vehicles |
16 % |
| Financial intermediation |
12 % |
| Transport, storage, communications |
5 % |
ABOUT GVIN.com SUBSCRIBERS
The statistics about GVIN.com subscribers are created on the basis of information that individuals supply to GVIN.com when they begin their subscriptions. The statistics show that:
- GVIN.com subscribers are close to the same percentage of men and women,
- GVIN.com is used most by company management and those involved with finance,
- That the most-used applications are Bonitete.si and Arhiv člankov.
(In the GVIN.com subscriber analysis, the unit is one subscriber. Units with missing values and units where the code was not registered to a single individual were excluded from the analysis; for example libraries, where the users are anonymous.)
GVIN.com Subscribers by Gender
Units where the code is not registered to a single individual were excluded from the analysis; for example libraries, where the users are anonymous.
| Gender |
Percentage |
| Men |
51 % |
| Women |
49 % |
The Five Most Common Functions of GVIN.com Subscribers
Subscribers’ functions were grouped into the following categories for analysis:
- "Management" includes the functions of director, general director, chairman of the board, member of the board, etc.,
- "Finance" includes financial directors, accounting, etc.,
- "Marketing and sales" includes the functions of marketing, sales, merchandising, public relations, etc.,
- "Investment" includes investment, business analysis, credit verification, etc.,
- "Information technology" includes IT directors, systems administrators, etc.
| Function |
Percentage |
| Management |
27 % |
| Finance |
18 % |
| Marketing and sales |
10 % |
| Other |
45 % |
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